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'Enshittification' was named 2023 word of the year by the American
Dialect Society, encapsulating everything you experience when you
go online. Web 2.0 was meant to be a place of community, connection
and optimism; but instead, we wade through extremism, violence,
misogyny and adverts for things we don't want. What went wrong?
Enshittification is not a technical glitch. It is a technique that every
platform - from X to TikTok, Amazon to Apple, have adopted. First,
they lure users onto their platforms, then attract businesses who
might profit from this newly formed public, and then finally squeeze
both for their own profit. Tech giants lure users in with convenience
and then degrade their services over time, draining profit at the cost
of user experience. In the meantime these public squares have turned
into something between a mall and a dumpster fire, unfit to deal with
the problems of our times.
What is to be done? Like a surgeon, Doctorow sets out the symptoms,
the diagnosis and the cure to these metastasizing platforms. We need
to question the monopolies that dominate so much of our online
lives, we must demand regulation, take our privacy back, allow for
interoperability, and win tech workers' rights.